NEWS

Ten years to Prof. Cerf viral TED talk

This scientist is trying to hack your dreams | TED2016

Prof. Cerf's new paper on how to start a viral network was published.

Network-based decision support for cold-start problems

Prof. Cerf new AI Book is out.

R.O.A.I.

Prof. Cerf meets with Prime Minister Modi of India to discuss AI

Prof. Cerf met with Prime Minister Narendra Modi to discuss artificial intelligence.

Prof. Cerf speaks at Times UK News

Prof. Cerf speaks about his work on nuclear decision making to Trisha Goddard

A play based on Prof. Cerf's work

A play based on Prof. Cerf's work receives rave reviews (see NY Times review).

Prof. Cerf speaks at The Economic Times Marketing & CX Leaders Summit 2022 in Mumbai.

Prof. Cerf's TikTok channel is live

Click the link below to visit the new channel

Prof. Cerf profiled in Yedioth Ahronoth's 7 Days weekend magazine ("War of Minds") on his work on nuclear decision-making protocols (Hebrew).

Prof. Cerf's MasterClass is online.

Click the link below for a discounted subscription.

"Insights into Influence" book is out

A book featuring Profs. Moran Cerf, Adam Grant, Helen Fisher, and Dan Ariely is out.

Prof. Cerf's series ("Inside the Mind of Con artists") is out.

Prof. Cerf's series on the mind of con-artists is available.

Research on Climate change

Prof. Cerf's research on climate change is featured in the annual "Luckbox" prediction magazine

Prof. Cerf on Netflix 'Explained'

Prof. Cerf discussed 'Brainwashing' on the acclaimed Netflix Explained show

Prof. Cerf at Fox News' "Gutfeld!"

Prof. Cerf was a panelist on Fox News' new late-night show, "Gutfeld!"

Prof. Cerf speaking to the Chinese ministry of Education

Prof. Cerf speaks on ideas from neuroscience that could shape the coming decade.

Neuro-marketing certification exam live

Certification exam created based on our book is out. A partnership between the NMSBA and Profs. Ale Smidts, Kimberly R. Clark and Manuel Garcia-Garcia.

Speaking with Profs. Scott Galloway and Sinan Aral on "Digital Disruption".

Profs. Moran Cerf, Scott Galloway, and Sinan Aral discuss "Digital Disruption".

Trailer for "Israelis changing the World" is out.

Prof. Cerf's documentary is out February 10.

PBS Nova segment on our work is out. Titled "Dream Hacking"

An episode of PBS Nova on our research in decisions change and dreams is out.

Fitness videos with ICON are online

Prof. Cerf partnered with one of the largest fitness companies in the world (http://iconfitness.com/; manufacturers of NordicTrack treadmills, iFit, Peleton, etc.) to create a series of clips where people can "exercise with a scientist".

Prof. Cerf speaks in "Climate Awareness Week" on the brain and climate change

How can neuroscience help mitigate climate change

Profs. Kotler and Cerf discuss "The End of Marketing"

Professors Kotler and Cerf meet in Florida to discuss their future book.

Prof. Cerf and director Werner Herzog

Prof. Cerf speaks to director Werner Herzog and volcanologist Clive Oppenheimer about their new film: "Fireball"

How to leverage Neuromarketing to improve your business

Speaking at B2B podcast

Prof. Cerf speaks at UFM

Prof. Cerf speaks at the economics school in Guatemala.

Prof. Cerf receives the prestigious Carnegie Corporation Grant

$500,000 grant to Prof. Cerf

Kellogg Executive Webinar on "Neuroscience in Business"

Using the Brain in Business

Complete conversation between Prof. Cerf and 'Contagion' screenwriter and science consultant

Museum of Moving Image

Prof. Cerf on "the scientific art of decision-making" in Courier magazine's leadership issue.

Prof. Cerf speaks to 'Contagion' screenwriter Scott Z. Burns and Epidemiologist Dr. Ian Lipkin on making of the film contagion

Scott Z. Burns ('Contagion', 'Bourne Ultimatum', 'An inconvenient truth') and Dr. Ian Lipkin (Columbia University) discuss writing science in film.

Prof. Cerf on Big Data and analytics.

Professors Moran Cerf interview in the ANA Educational Fund's report on big data and analytics.

Prof. Cerf is featured on the cover of Israel's Ynet.

Ynet features Prof. Cerf's brain research: "By 2040 we will be able to read other people's thoughts".

Prof. Cerf featured in the Yedioth Ahronoth 24 Hours cover story, "The day they take over our brains" (Hebrew).

Prof. Cerf shares predictions for the 2020s in British Airways' magazine, following the Fast Forward Forum in Venice.

Passing the torch

Professors Phil Kotler and Moran Cerf hold the World Marketing Summit gatherings in England and Italy where they discuss 'passing the torch' of marketing from traditional methods (Prof. Kotler) to contemporary and futuristic ones (Prof. Cerf).

Fast Company’s European Innovation

Festival Professor Yuval Noah Harari’s, Gucci president and CEO Marco Bizzarri, and Prof. Moran Cerf broke down the ethics and democratization of artificial intelligence and bionics.

Prof. Christof Koch's book launch

Maize magazine

Professor Cerf on 'Time'.

Trends magazine

Prof. Moran Cerf interview on using neuroscience in warfare

Prof. Cerf interviewed in Italy's Focus magazine: "Come manipolare la mente" (How to manipulate the mind).

Prof. Cerf's Consumer Neuroscience book is available in japanese.

The Japanese edition of Consumer Neuroscience is now available.

SAGE research methods

Prof. Moran Cerf Discusses Developments in Computational Neuroscience

Singularity University report on "Future of Work"

Prof. Moran Cerf's report on "Work Automation in the age of AI" published. See full report here and a shortened version on Singularity University Hub.

Profs. Alim-Louis Benabid and Cerf discuss Brain-Machine Interfaces

Harvard Business Review

Prof. Moran Cerf interview at HBR about using Neuroscience in Business

Prof. Cerf quoted in ENTER magazine on brain implants and handing decisions to devices.

Time

Prof. Moran Cerf, Tim Cook (CEO, Apple), Brad Smith (President, Microsoft) and other tech leaders on "What they fear the most" in technology. On the cover of Time Magazine

TEDxNaperville

What do you say next time you hear someone saying we only use 10% of our brains?

PopTech

Prof. Cerf speaks with Beatrice Fihn (Nobel Laureate, Peace, 2017) and Barry Barish (Nobel Laureate, Physics, 2017) on the impact of winning the Nobel prize

Prof. Cerf's new TEDx talk, titled "the neuroscience of engagement" is released

Prof. Cerf interviewed in The Times / The Sunday Times Tech Summit supplement: "Embrace the wisdom of the machine".

Prof. Cerf discusses neuromarketing on Velocitize Talks (by WP Engine).

Pro-Market

Solutions to the threats of digital monopolies.

Globes

Profile of Prof Cerf. 'In the future, decoupling will mean we might not have sex, or pain'

Business Insider

"I took a neuroscientist's advice for saving money, and it has transformed my finance".

Book

Our textbook on 'Consumer Neuroscience' is out.

Our coffee-table book about the future, 'Foresight', is available.

Esther Perel

PopTech 2017, Esther Perel and Moran Cerf talk about 'the state of affairs'.

Prof. Cerf's research featured on "Northwestern Research"

Professor Cerf's research was featured as flagship research at Northwestern University

INC

"This neuroscientist thinks he knows the future of human evolution".

Prof. Cerf's work on why people can't explain their own decisions featured in Globes, with a front-page teaser (Hebrew).

Forbes profile

"Moran Cerf, "The brain hacker".

Prof. Cerf's new TEDx talk

Titled: "Human 2.0".

Prof. Cerf profiled in the Pictet Report issue "Security in a Digital World".

Impact Theory

Interview and post-show discussion with Tom Bilyeu.

Prof. Cerf speaks at TEDxAix ("impActs") in Aix-en-Provence; sketchnote of the talk by Hélène Dib.

Forbes article 02

Brain-Machine interfaces and Virtual Reality.

Prof. Cerf's research on fear appeals featured in Kellogg Insight: "Can Neuroscience Make Your Message Stickier?"

Prof. Cerf mentioned in The Caltech Effect profile of his PhD student Sam Barnett.

Forbes article 01

Neuroscience usage for ads assessment during the Super Bowl.

Poets and Quants

article on American ethics.

Huffington Post

Article on the new Virtual World.

Forbes

"Hackers, Empathy and Neuroscience".

Whistleblowing

Conversation with Deutsche Bank whistleblower, Eric Ben-Artzi.

IVY

Prof. Cerf selected as a 'thought leader ' by IVY.

Mr. Robot

"Mr. Robot" actress Carly Chaikin and neuroscience professor Moran Cerf host PopTech 2016.

Falling Water

"Falling Water" dream website researched by Prof. Cerf launched.

512Tech

Interview with Prof. Cerf on the use of biometrics in political assessments.

SfN

Prof. Cerf featured in Springer's SfN podcast.

Human Experience

Prof. Cerf interviewed at the "Human Experience podcast".

Prof. Cerf's research on passwords featured on the Ynet homepage (Hebrew).

Santa Fe Institute

Prof. Cerf and Santa Fe Institute's President, David Krakauer, speak on. the future of humans at. KIN 2016.

TED

Professor Cerf's TED talk is released.

Ig Nobel

Professor Cerf receives the Chinese Ig Nobel award ('Pineapple award') for a study looking at the brains of couples watching 'Robocop' on Valentine's day.

Best Professor

Selected as '40 best professors below 40".

Profile

Profiling of Professor Cerf's research on "Premium Lifestyle" Magazine.

Genius

Genius Festival talk on 'Decision Making and the Brain'.

Atlantic

Professor Cerf interviewed in The Atlantic on the "Future of Fraud-Busting".

Insight

Professor Cerf speaks to Kellogg Insight on his upcoming TED talk on "how to influence dreams".

Big Data

Professors Brian Uzzi and Moran Cerf speak on "the interface betweem Big Data analytics and neuroscience in service of business," at the Entrepreneur.

Debate on Meditation

Rubin museum's debate with 'Breaking Bad' actor Giancarlo Esposito on 'Meditation'

Human factor of Cybersecurity

Profesor Cerf speaks to Wall Street Journal on the "Human Factor of Cybersecurity".

Moth Grandslam win

A Moth Grand Slam winning story was selected to be featured at Reader's Digest.

Interview with Chris Denson (Director, Omnicom Media Group)

Innovation Crush, "Hacking the Science of Decisions".

Make Magazine

Our research is profiled on "Make" magazine.

PopTech "Hybrids"

NPR Story

NPR 'Unfictional', "When it All Blows Up"

I24 News

I24 News "The world this week", "Using Neurosurgery in Business"

Free Will

Galei Tzahal University, "The Naked Scientist - on Brain and Free Will"

Super Bowl

Professor Cerf speaks on the Super Bowl ads neuroscience analysis to Marketing Daily.

Kellogg Insight

Professor Cerf and PhD student Sam Barnett speak to Kellogg Insight on Super Bowl neuroscience analysis.

TEDx

TEDx, "Free Won't".

Chicago Tribune

Professor Cerf speaks on Cognitive Load to Chicago Tribune.

SNL

Professor Cerf and the cast of "Second City" in a show of Science and Improvisation. Described as "TED meets SNL". "Making Fun of the Brain"

Prof. Cerf co-authors "Get inside a hacker's mind" in WIRED UK with Kate McCambridge.

The Hackers Mind

Article in Wired on "The Hackers Mind" came out.

Jake Gyllenhaal

Professor Cerf and actor Jake Gyllenhaal speak on the neuroscience of dreams.

Prof. Cerf profiled in La'Isha magazine after appearing on ELLE's most eligible bachelors list (Hebrew).

Auto news

Professor Cerf speaks to Automotive News on using the brain in car sales.

Karen Russell

Best-selling author and McArthur Genius Award recipient Karen Russell speaks to Moran Cerf on the science of sleep and dreams, following her new book on sleep insomnia. See preview here.

Prof. Cerf interviewed in Epoch Times Israel: "Can memories that aren't ours be implanted?" (Hebrew).

Value creation

Moran Cerf gives the keynote address at the annual Value Creation" conference in Cologne University.

Women in Super Bowl

Moran Cerf speaks to Fortune on women and the Super Bowl.

DLD 01

Moran Cerf delivers two lectures aimed at business leaders interested in science at DLD14. On Extreme Science and Neuro-Marketing.

Cybersecurity in North Korea

Moran Cerf interview on "The Interview", cyber-security and the nature of North Korea's attack, on Ha'aretz.

CNBC

Graduate student Sam Barnett, speaks on CNBC on the "Future of Trading".

Prof. Cerf's work featured in Northwestern University's Research Annual Report 2014: "Behavior from Deep Down in the Brain".

Report on our neuro-marketing research in Insight.

Cybersecurity talk

Moran Cerf speaks for the 2nd time at the International Cyber-security conference (on security and our brain).

Google.ORG

Moran Cerf's talk at Google Ideas is broadcasted live.

Kellogg article

Moran Cerf featured on Kellogg's 'News' ("How to read a mind") following a neuro-marketing initiative to collaborate with Nielsen.

Happiness

Our research on Happiness is featured in JWM magazine.

SSRN

Our paper, 'The Psychology of Corporate Rights, is listed in the Top Ten Downloads at SSRN.

SxSW

South-by-Southwest 2015 panel is announced.

Human 2.0

Our work on "Human 2.0 - the mind’s control over our abilities, and the possibility of generating a version of humans with extra athletic abilities - is featured in "Red Bulletin" (Red Bull's magazine).

Prof. Cerf featured in The Red Bulletin: "Human 2.0", on the brain and athletic performance.

Most powerful person in finance

Graduate student Sam Barnett named "Most Powerful Person in Finance, 2014" by Business Insider.

Corporations religious freedom

Moran Cerf, Tali Mentovich and Aziz Huq publish the results of a study on religious rights, and comment on Slate on the Supreme Court Hobby Lobby ruling.

Deepak Chopra

Moran Cerf and Deepak Chopra debate science vs. spiritualism and the possibility of studying consciousness scientifically".

Cosmos

Moran Cerf and the writers of "Cosmos" discuss communicating science to the general public at the American Film Institute.

The Moth Ball

Moran Cerf tells a story at the Moth Ball for the 3rd time. See press coverage.

Single Neuron book

Our book on Single Neuron Recordings is in print and scheduled to come out soon.

Product Placement goes digital

Moran Cerf is interviewed by Slate on “Digital Product Placement”.

Valentine's Day

Moran Cerf speaks on "Pricing Valentine" for Medill Reports Valentine's Day edition.

ThinkAlike's engageMeter, based on Prof. Cerf's research, nominated for the 2014 Edison Awards.

Your Story

Moran Cerf's profile at "Your Story".

Prof. Cerf opens the Academia@Arison lecture series at IDC Herzliya: "Why Businessmen Need Brains".

Kellogg

Moran Cerf is appointed the Donald P. Jacobs Assistant Professor at the Kellogg School of Management.

Cybersecurity

Moran Cerf's Cybersecurity talk is available online.

Moran Cerf serves as a judge in the People & Computers / InformationWeek Israel IT excellence competition (Hebrew).